OUR STORY
EST SINCE 2025
Hair of the DAWG, a brand born from being consistently hungover and unsatisfied in equal measure. Our journey begins by offering spirit, spice and food for the soul to everyone, not just those nursing a sore head!
We are a London-based all-day breakfast establishment in East London, and we deliver straight to you!
Offering Bloody Marys, among other refreshments, a selection of all-day brioche breakfast baps, and our newly minted array of DAWGY bowls.
Conceived for all those flagging from the night before, we aim to be the flag-bearers of an institution. One that goes beyond simply selling food and drink to hungry and thirsty customers. Our ambition is to become a one-stop shop for all those needing a pick-me-up the morning after. It is estimated that 20% of the UK adult population (circa 56 million people) report regular hangovers; over 10 million prospective customers. This is not to alienate the rest! We welcome all those looking for a hearty breakfast, whether to kick start your day or simply, like us, for the love of breakfast food.
CRAFTED IN LONDON
TWO BROTHERS
Founded by two of a set of identical triplets. The kitchen has always been at the heart of who we are and, being big foodies, we’re always cooking for each other. However, over and above the rest, we love breakfast. We live at opposite ends of London, and yet, it’s typically been for a late breakfast that we meet,
HUGO HIGGINSON
CO-FOUNDER
With over ten years of experience in hospitality and a strong background in logistics, I’m motivated by a genuine passion for creating experiences where people feel cared for. At Hair of the DAWG, that commitment is reflected in our thoughtfully crafted menu, our welcoming and energetic atmosphere, and our mission to build the leading brand in recovery and rejuvenation.
and often on a weekend after a big night out. Our love for breakfast has not only seen us tour the best stops London has to offer, but also experiment with different recipes, from various cusines, out of our respective kitchens: inspiration that’s resulted in what we offer at Hair of The DAWG.
MYLO HIGGINSON
CO-FOUNDER
With a strong background in commercial event management, I’ve spent the past decade building experiences that connect people and create lasting impressions; a sentiment I am looking to bring forward into Hair of the DAWG, a business realised by my passion for cooking, love of breakfast and distain for hangovers!